You may feel that their markets are small, distant and too dissimilar from ours - and the effort required to become successful is simply not worth it.

Consider the following:

• The Nordic population exceeds 25 million people
• Product sales of new and cutting edge technologies thrive in these markets
• Nordic consumers are affluent with a higher disposable income than either the UK or France
• Purchasing decisions are based primarily on product and service quality - not price
• Nordic businesses are concerned about developing long-term fruitful relations with their suppliers and, very importantly, they're pro-British!
• They have an excellent payment record, taking an average of 20 - 25 days to settle their bills

Our next seminar, Going to the Nordic Markets - Small, Rich and Lucrative! will take place at the Holiday Inn Rugby / Northampton on Wednesday 23 May at 17h30.

In this seminar you will obtain an overview of the Nordic markets and senior Embassy staff will highlight the specific business opportunities that exist in Norway and Finland. In addition, Roy Russell from Ultima Displays will explain first-hand how his team successfully established their presence in the Nordic countries and increased their sales by 420% in 2 years!

Registration and buffet will start at 17h30 and the seminar will commence at 18h00. As with the previous emita seminars, we will allow plenty of time for networking. I have attached the information brochure giving you further details.