International Communications Masterclass – Increase your overseas trade!
Without doubt, the more businesses know of the language and culture of their customer, the greater their overseas trade. Following the event’s huge success last year, an informative and inspiring International Communications Masterclass – Increase your overseas trade! will take place at BioCity, Pennyfoot St., Nottingham on Friday 18th May between 9.30am and 3.00pm. Featuring expert speakers, interactive workshops and case studies of award–winning companies, this is a major event that international businesses cannot afford to miss! The Regional Language Network (rln) is holding this year’s Masterclass jointly with East Midlands International Trade Association (emita) and the event is supported by East Midlands Development Agency (emda).Consider these facts:• Export sales of companies that talk to customers in their own language are growing by, on average, £290,000 per company per year
• Internet users are 4 times more likely to buy when addressed in their mother tongue
• Nine out of ten executive recruiters believe that the ability to speak another language is ‘critical to success’ in Europe, Asia-Pacific and Latin AmericaDuring the day, you will gain insights and practical tips on:
• Winning new overseas customers
• Effective marketing strategies
• International websites
• Getting the best out of translation and interpreting services
Plus, you will:
• Hear the secrets of award-winning companies
• Receive confidence-building language tastersOur guest speakers’ expertise ranges from providing translation services for Downing Street to a wealth of experience in international marketing and websites. The Chair is Helen Finch, an ITV news reporter and journalist.Click here to see the information brochure.
To register, e-mail me or phone me on 07786 471051.Booking is essential. The fee is £25 (including VAT). Free for emita members.