Why advertise in MEEM Matters?

here are a few facts about our audience: 

•  Ethnic minorities now account for 8 per cent of UK citizens - 9 per cent in England
•  Between 1991 and 2001 the number of non-white Britons grew by 53 per cent compared to just 1 per cent growth for the white population - this trend is expected to continue
• One in 10 of the ethnic population is over 55, compared to one in four of the white population
• Indians and Chinese are more likely than the white population to be in professional occupations
• 36 per cent of non-white business owners have a degree compared to 17 per cent for white business owners
• More than 70 per cent of the South Asian community live in homes with pay-TV compared with just over 50 per cent of the UK population as a whole
• 74 per cent of South Asians have a mobile phone compared with 69 per cent of the UK as a whole
•  Statistics at the beginning of last year indicated that Asians are more likely to own a computer or DVD player and have access to the internet at home compared to the UK population as a whole
• The Institute of Practitioners in Advertising estimates that ethnic minorities have more disposable income than ever before, totalling at least £32billion.

If you would like to reach more than 5,000 minority businesses across the region, call us now on 0115 950 8253 or email info@meem.org.uk